Adrian Moors
Profile Verified by The Marque
Last Updated: 22 Sep 2026
Principal / Owner
Bel Ombre, MU
Profile Verified by The Marque
Last Updated: 22 Sep 2026
THE MARQUE
In Their Own Right
Biography
Adrian Moors is a globally-experienced leader, director, and investor with a proven track record of driving strategic growth and operational excellence across Africa, Asia, and Europe. With hands-on leadership in complex markets and board-level oversight in multi-generational family enterprises, he brings deep expertise in governance, strategy, and sustainable value creation.
Having operated at every level within family businesses—from employee to owner and director—Adrian offers unparalleled insight into their unique challenges and opportunities. His expertise spans corporate governance, succession planning, market expansion, competitive strategy, and investment optimisation, making him a trusted advisor for businesses navigating dynamic environments.
As a venture capital investor, Adrian is passionate about identifying and scaling high-potential businesses, particularly those with African roots and global aspirations. His investments range across consumer goods, apparel, beverages, and mental health sectors.
Currently, Adrian serves as a director of Gutsche Family Investments and Woodlands Dairy—one of Africa’s largest dairy enterprises along with several other businesses, including Sports Management Africa, the operator of GolfChamps. His leadership is backed by world-class education, including an Executive MBA and the International Directors Programme (certified) from INSEAD. He is a Fellow of the Mauritius Institute of Directors, a member of the South African Institute of Directors, and previously served as Vice President of the INSEAD Alumni Association of South Africa.
With a global perspective and deep industry expertise, Adrian is committed to shaping the future of business leadership, investment, and family enterprise governance.
The Record
Background
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2015 — Present
Principal / Owner
ACM Consulting
ACM Consulting is a strategic advisory firm specialising in emerging markets.
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2012 — 2014
Group Strategic Initiatives Director
Coca-Cola, Eurasia & Africa Group
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2010 — 2012
Country Management, Country Sales & Marketing Manager
Coca-Cola Sabco
The South African Bottling Company (Sabco) was established in 1940 in Port Elizabeth and went on to expand throughout Africa and into Asia, becoming Coca-Cola Sabco. In October 2015, Coca-Cola Sabco, SAB-Miller and The Coca-Cola Company merged the bottling operations of their non-alcoholic ready-to-drink beverages businesses in Southern and East Africa to establish Coca-Cola Beverages Africa.
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2005 — 2009
Various Director roles
The Coca-Cola Company (China)
Commercial Execution Director - China, Operations Director (Northern Region) - China, Super North Channel Manager & RGB Manager - China, Country Manager - Mongolia
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2003 — 2005
Business Optimisation Manager
Woodlands Dairy (Pty) Ltd
Woodlands Dairy is one of the largest manufacturers of UHT milk in South Africa, marketed under the brand FIRST CHOICE®. In addition to the FIRST CHOICE® brand, they also process, produce and package high quality dairy products for leading retailers such as Spar and Woolworths.
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2001 — 2003
New Channels Division Management Team
Lorenz Snack-World GmbH (Germany & Austria)
Lorenz Snack-World GmbH is an independent family-owned company that produces and distributes chips, pretzel sticks, extruders, crackers and nuts in over 80 countries across the world.
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1998 — 1999
Manager (Sales & Distribution)
Neverfail Springwater
Neverfail Springwater Limited produces and sells packaged spring water. The company sells its products through local distributors and contractors in Sydney, Brisbane, Melbourne, Perth, and Adelaide, Australia.
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1997 — 1998
Project Administrator
Coca-Cola Sabco
The South African Bottling Company (Sabco) was established in 1940 in Port Elizabeth and went on to expand throughout Africa and into Asia, becoming Coca-Cola Sabco. In October 2015, Coca-Cola Sabco, SAB-Miller and The Coca-Cola Company merged the bottling operations of their non-alcoholic ready-to-drink beverages businesses in Southern and East Africa to establish Coca-Cola Beverages Africa.
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2000 — 2001
Project Leader (Sales & Distribution)
Woodlands Dairy (Pty) Ltd
Woodlands Dairy is one of the largest manufacturers of UHT milk in South Africa, marketed under the brand FIRST CHOICE®. In addition to the FIRST CHOICE® brand, they also process, produce and package high quality dairy products for leading retailers such as Spar and Woolworths.
Formative Years
Education
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INSEAD
International Directors Programme, Certificate in Corporate Governance - Certified Director
2014 — 2015
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INSEAD
Executive MBA
2004 — 2005
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Graduate Institute of Management and Technology
Graduate Diploma in Company Direction
2000 — 2001
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Stellenbosch University
B.Com (Hon) (Economics), Economics and Law
1992 — 1996
Areas Of Focus