Arif Efendi
Profile Verified by The Marque
Last Updated: 22 Sep 2026
Principal
London, GB
Profile Verified by The Marque
Last Updated: 22 Sep 2026
THE MARQUE
In Their Own Right
Biography
Arif is an investor, business leader and philanthropist, with a career spanning over 15 years across financial services, private equity, venture capital and commodities trading. He is principal of Aethos Capital Ltd. Having started his professional experience at leading EM investment bank, Standard Bank, within its global markets team in 2010, Arif eventually went on to establish Aethos Capital an investment company focussed on leisure and hospitality, technology, FMCG and sports marketing.
The Record
Background
-
2025 — Present
Principal
Aethos Capital
Aethos Capital a single family office advisory company focused on leisure and hospitality, technology, FMCG and sports marketing.
-
2011 — 2025
Employee
Single Family Office
This Family Office is a London-based management consultancy that provides a range of financial management services.
-
2010 — 2010
Graduate Programme
Standard Bank Group
Standard Bank Group, headquartered in Johannesburg, South Africa, is Africa's largest bank by assets. It provides a wide array of banking and financial services to individuals, businesses, and institutions in 20 countries across the continent.
-
2010 — 2010
Intern | Global Markets; African Equities
Standard Bank Group
In The News
Newsfeed
-
3 March 2025 · Travel Experta
Arif Efendi: The Future of the Hospitality Industry
Read more -
5 December 2024 · California Business Journal
What Are the Hallmarks of a Successful Start-Up?
Read more -
26 June 2024
Rethinking Hospitality: Navigating the Post-COVID Era with Arif Efendi
Read more -
18 March 2024
The Golden Week: How the Chinese New Year Boosts Travel and Hospitality
Read more -
12 March 2024 · Global Banking & Finance Review
Business Interview with Arif Efendi on the Future of Business and Cryptocurrency
Read more -
1 January 2024
Unraveling the Crypto Conundrum: A Conversation with Expert Arif Efendi
Read more
Formative Years
Education
-
Norwich University
Bachelor of Business Administration - BBA Military and Strategic Leadership
2004 — 2009
-
New York Military Academy
High School Diploma Army JROTC/ROTC
2000 — 2004
Areas Of Focus