Carly Natalizia
Profile Verified by The Marque
Last Updated: 22 Sep 2026
Chief Commercial Officer
Solihull, GB
Profile Verified by The Marque
Last Updated: 22 Sep 2026
THE MARQUE
In Their Own Right
Biography
Carly Natalizia is Chief Commercial Officer at Gymshark, having been promoted from her previous role as Chief Digital Officer in early 2026. She continues to report directly to Gymshark’s Founder and CEO, Ben Francis.
As Chief Commercial Officer, Carly supports Gymshark’s ambition to become a fully omnichannel business. This includes introducing new products, scaling emerging business channels and continuing to lead the optimisation of the brand’s digital journey as it grows and evolves.
Commenting on her appointment, Carly said she was proud to evolve “in sync with the brand” and to support Gymshark as it continues its journey towards becoming a wholly omnichannel company.
Carly joined Gymshark in 2022 as Vice President of Marketing and later served as Global Marketing Director, before becoming the company’s inaugural Chief Digital Officer. Known for her authentic and empathetic leadership style, she played a central role in driving digital transformation and enhancing customer experience during a period of rapid growth.
Before joining Gymshark, Carly honed her skills across multiple sectors, developing a strong understanding of digital strategy and consumer behaviour. She spent over 15 years in financial services with organisations including Bank of America, MBNA and Virgin Money, before moving into retail as Chief Marketing Officer at The Very Group.
Whilst at The Very Group, Carly served as a member of University of Liverpool Management School’s advisory board, offering guidance to help the school engage with the global business community. She is passionate about supporting, coaching and inspiring female leaders.
Carly has a degree in criminology from Lancaster University and an MBA from The University of Leicester.
The Record
Background
-
2024 — Present
Chief Commercial Officer
Gymshark
Gymshark is a British gym wear brand founded in 2012. Headquartered in Solihull, UK, it has grown significantly, achieving a valuation of over £1 billion by 2020. Gymshark has made a significant impact in the fitness industry, especially through its innovative use of influencer marketing.
-
2022 — 2024
Global Marketing Director
Gymshark
Carly joined Gymshark as VP Marketing, International. After 8 months in the role she was promoted to Global Marketing Director.
-
2019 — 2022
Chief Marketing Officer
The Very Group
The Very Group is a UK-based online retailer and financial services provider, known for its digital department store brands such as Very and Littlewoods. Carly Joined as Customer Management and Performance Marketing Director before swiftly being promoted to CMO.
-
2013 — 2018
Marketing Director, Virgin Money Digital Bank
Virgin Money
Virgin Money is a UK-based financial services brand, part of the Virgin Group. It offers banking, savings, mortgages, credit cards, and investment products, focusing on innovation and customer service to stand out in the competitive banking sector. Carly joined as Head of Marketing, Cards & Spending Accounts before becoming Marketing Director for Virgin Money Digital Bank.
-
2011 — 2013
Head of Customer Acquisition
NatWest Group plc
NatWest Group is a major British banking and financial services company. As Head of Rewards for NWG's credit card customers, she oversaw a budget of £25mn. She moved into the role of Head of Customer Acquisition where she was responsible for developing strategic marketing plans and campaigns.
-
2006 — 2011
Head of Marketing
Bank of America
During her tenure at BoA UK, Carly rose to the position of Head of Marketing, reporting to the CMO. She was responsible for the acquisition of new customers through all channels, led a team of over 50 employees and oversaw a £20mn budget.
-
2001 — 2006
Acquisition Marketing Manager
MBNA
After graduating from university, Carly joined MBNA on a fast-track management programme. She became Acquisition Marketing Manager where she was responsible for all data driven marketing activity.
In The News
Newsfeed
-
10 September 2026 · TheIndustry.Fashion
How I started in fashion: Gymshark's Chief Commercial Officer Carly Natalizia
Read more -
4 February 2026 · TheIndustry.Fashion
Gymshark promotes digital boss to CCO to drive omnichannel growth
Read more -
20 May 2025 · TheIndustry.Fashion
Gymshark launches first-ever loyalty programme to reward purchases and work outs
Read more -
18 February 2025 · Forbes
Gymshark New York Store Set To Open On Bond Street This Year
Read more -
1 March 2024 · Drapers
Gymshark names first Chief Digital Officer
Read more -
1 March 2024 · Retail Gazette
Carly Natalizia to become Gymshark’s Chief Digital Officer
Read more
Formative Years
Education
-
University of Leicester
MBA, Business Administration (Marketing)
2006 — 2009
-
Lancaster University
BA, Criminology
1998 — 2001
Areas Of Focus