Desiree Perez
Profile Verified by The Marque
Last Updated: 22 Sep 2026
Chief Executive Officer & Co-Founder
New York, US
Profile Verified by The Marque
Last Updated: 22 Sep 2026
THE MARQUE
In Their Own Right
Biography
Desiree Perez is the Chief Executive Officer of Roc Nation, the entertainment company she co-founded with Shawn "JAŸ-Z" Carter. One of the music and entertainment industry's leading executives, she has overseen Roc Nation's expansion from its roots in music into a global enterprise spanning artist management, music publishing, sports, media, philanthropy and brand partnerships.
Working closely with Roc Nation's clients, Desiree develops commercial partnerships and business ventures that extend their brands beyond music. These include Rihanna's FENTY businesses, Megan Thee Stallion's Hot Girl Swim collection and Chicas Divertidas tequila brand, Alicia Keys' collaboration with Hennessy Paradis, and Lil Uzi Vert's campaign with Vans.
Desiree has played a central role in Roc Nation's strategic expansion through major corporate partnerships, including its landmark agreement with the National Football League (NFL). Under the partnership, Roc Nation advises the NFL on live music entertainment strategy, including the Super Bowl Halftime Show, while supporting the league's ‘Inspire Change’ social justice initiative. Desiree also helped launch the Roc Nation School of Music, Sports & Entertainment at Long Island University, extending the company's commitment to education and career development.
Throughout her career, Desiree has led negotiations for major tours, partnerships and business ventures. In recognition of her influence on the music business and artist empowerment, she was named Executive of the Year at the 2019 Billboard Women in Music Awards.
Beyond music, Desiree has executive produced documentary projects focused on criminal justice reform, including Free Meek (2019) and Exposing Parchman (2023). She also oversees Roc Nation's social impact work, collaborating with organizations including REFORM Alliance to advocate for changes to the justice system.
The Record
Background
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2019 — Present
Chief Executive Officer & Co-Founder
Roc Nation
Desiree Perez stepped into the role of Chief Executive Officer of Roc Nation in 2019. As CEO, she oversees all 14 Roc Nation verticals, including music, publishing, sports agency, business development, philanthropy, touring, and film and TV development.
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2003 — Present
Co-Owner & Director of Operations
The 40/40 Club
Currently in the process of relocating, the 40/40 Club is a high-end sports bar and nightclub in New York City. It offers a unique blend of sports and entertainment, plush seating, exclusive VIP lounges, and an extensive menu of classic American sports bar fare and cocktails.
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2008 — 2019
Chief Operating Officer & Co-Founder
Roc Nation
Roc Nation is a full-service global entertainment company founded in 2008. Headquartered in New York City, the company represents some of the world’s most influential artists, athletes, and industry leaders.
In The News
Newsfeed
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5 February 2026 · Rolling Stone
Benito Bowl Bad Bunny’s Road to the Super Bowl: What Led to the Historic Performance
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2 February 2026 · San Francisco Chronicle
Everything to know about Bad Bunny ahead of Super Bowl 2026
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12 September 2025 · Billboard
Multisector in R&B/HipHop Power Players 2025
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10 September 2025 · Billboard
Roc Nation CEO Desiree Perez Speaks on the Fight to Bring New York City’s First Casino to Life
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29 August 2025 · PR Newswire
Roc Nation & Fashion Institute of Technology (FIT) Launch Student Design Competition
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30 July 2025 · Hits Daily Double
The Managers: Roc Nation Is on Brand
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6 February 2025 · Bloomberg
How Jay-Z’s Roc Nation Made the Super Bowl Halftime Show Cool Again
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2 February 2025 · The Source
Roc Nation CEO Desiree Perez Says Kendrick Lamar is ‘Right Person’ for Super Bowl Slot
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29 July 2024 · PR Newswire
Investigative Documentary "Exposing Parchman" Earns Emmy Nomination For Outstanding Writing
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4 August 2020 · Long Island University
Roc Nation and Long Island University Establish Roc Nation School of Music, Sports & Entertainment
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12 December 2019 · Billboard
Roc Nation’s Desiree Perez Named CEO While Accepting Executive of the Year Award at Billboard’s
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