James Baker
Profile Verified by The Marque
Last Updated: 22 Sep 2026
Partner
London, GB
Profile Verified by The Marque
Last Updated: 22 Sep 2026
THE MARQUE
In Their Own Right
Biography
James is a leading figure in the international media industry with outstanding creative, production, digital and investment experience in the sector.
He is a founding partner of Silberhorn Media Capital, an advisory group providing strategic investment and growth guidance to the media, entertainment and sports sectors. He is the Chair of TV and film production group, Anyway Content.
James serves on the board of IPR.VC, one of Europe’s leading media & content investment funds. He is also Chair of Lapland Studios, the multi-platform content division of the Lapland Group – the globally-leading Christmas immersive experience group.
Previously, James was President and Co-CEO of Red Arrow Studios, one of the world’s leading creators and distributors of entertainment content. He oversaw a portfolio of production and distribution businesses across Europe and the US, producing scripted, non-scripted and formatted content and IP, from TV series and films to short-form and branded digital content, made for an array of global platforms and networks.
James also has extensive channel management and programming experience, having previously spent 10 years at Sky, leading the platform into original programming as Controller of Sky One and then into digital content as Managing Director of Networked Media.
The Record
Background
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2021 — Present
Partner
Silberhorn Media Capital
Silberhorn Media Partners is a strategic advisory firm to the media, entertainment and sports sectors. The company helps businesses and their investors find the right growth strategies in response to evolving consumer, digital & data trends.
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1983 — 1993
Programme Producer
TV-am
TV-am was the ITV programme company broadcasting on Channel 3 in the early morning, seven days a week from 1st February 1983 to 31st December 1992. Awarded the franchise for 'ITV breakfast-time' by the Independent Broadcasting Authority in December 1980, TV-am's programming consisted primarily of news, current affairs and news features.
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1993 — 1994
Consultant: Big Breakfast
Channel 4
A publicly-owned and commercially-funded UK Public Service Broadcaster, Channel 4 has a statutory remit to deliver high-quality, innovative, alternative content that challenges the status quo.
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1994 — 1996
Head of Programming
Nickelodeon
Nickelodeon is a television channel that is dedicated to kids' programming.
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1996 — 2005
Head of Programming/Controller Sky One
British Sky Broadcasting Group PLC
Sky 1 creates entertainment for the whole family, showing award-winning, exclusive drama, comedy and distinctive factual entertainment.
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2006 — 2007
Managing Director, Networked Media
BskyB
BSkyB created Sky Networked Media, a division devoted entirely to online, mobile and interactive television content.
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2007 — 2008
Partner
Fleming Media
Fleming Media connect people to create Critical Business Connections and develop intellectual property ventures.
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2008 — 2008
Investment Consultant
TwoFour54 Abu Dhabi
twofour54 offer media businesses and professionals a complete range of services that help drive their business forward. Nurturing media businesses and professionals by means of a fully integrated and supportive ecosystem that delivers world-class production services and talent development, ensuring the growth and sustainability of the region’s media industry.
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2009 — 2011
G.M.
Current TV
Current TV was an independent media company formed in August 2005.
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2011 — 2016
Managing Director
Red Arrow Studios
Alongside global distributor Red Arrow International, Red Arrow Entertainment Group launched in 2010 and comprises 20 production companies across 8 countries. The Group’s significant production output includes scripted, non-scripted and factual television programs; feature films and digital content for an array of global networks and platforms.
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2016 — 2020
President
Red Arrow Studios
Alongside global distributor Red Arrow International, Red Arrow Entertainment Group launched in 2010 and comprises 20 production companies across 8 countries. The Group’s significant production output includes scripted, non-scripted and factual television programs; feature films and digital content for an array of global networks and platforms.
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2018 — 2020
Co-CEO
Red Arrow Studios
James was responsible for optimising operational performance across Red Arrow’s production & distribution divisions, while directly managing production territories & portfolio assets.
Formative Years
Education
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Harvard Business School
AMP
2006 — 2006
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Haberdasher's Boys' School | Formerly: The Haberdashers' Aske's Boys' School
1972 — 1983
Areas Of Focus