John Roussot

Profile Verified by The Marque

Last Updated: 22 Sep 2026

Founder & CEO

London, GB

Profile Verified by The Marque

Last Updated: 22 Sep 2026

Contact John Roussot

In Their Own Right

Biography

John Roussot is an internationally respected executive coach, entrepreneur, and leadership strategist dedicated to empowering his clients to unlock their highest potential and achieve purposeful growth. As the Founder and CEO of FiiT4GROWTH, he works with visionary entrepreneurs, business leaders, and principals of family offices to elevate performance, expand influence, and create enduring impact.

For more than twenty years, Mr Roussot has coached and advised clients in over thirty countries, from Fortune 500 executives to next-generation wealth creators, helping them gain clarity, strengthen focus, and take purposeful action. His Liberating Greatness® Coaching Framework, the foundation of his book Liberate Your Greatness, has empowered thousands to align personal mastery with professional excellence and lead with conviction. Alongside his one-to-one work, he has also designed and delivered global capability academies for leading multinational organisations, developing leadership pipelines and embedding cultures of high performance.

Mr Roussot’s approach is shaped by his own journey from corporate leadership to entrepreneurship, from turning around a family business to building a global coaching brand. A black belt in three martial arts, he channels the discipline, clarity, and composure forged through years of training into every aspect of his coaching and leadership work.

As a Certified High-Performance Coach, Mr Roussot blends strategic insight with a deep understanding of human behaviour, helping leaders translate potential into lasting impact.

Based in London, he delivers private coaching intensives, bespoke strategy retreats, and keynote talks worldwide, united by a single purpose: to help people realise their full potential and shape meaningful change across industries and generations.

The Record

Background

2020 — Present
Founder & CEO

FiiT4GROWTH

FiiT4GROWTH is a UK-based coaching and training firm that develops leadership and team capabilities for organisations.
2000 — 2004
National Account Manager

Procter & Gamble

Procter & Gamble (P&G) is an American multinational company that manufactures and markets consumer goods, including personal care, hygiene, and household products, operating in markets worldwide. John was also the Head of Customer Marketing for Gillette South Africa.
2004 — 2010
Owner & Partner

Elephant & I

Elephant & I is a coffee shop in Richards Bay, South Africa, known for serving food and beverages in a family-friendly setting.
2006 — 2011
Associate

Glendinning Management Consultants

Glendinning Consultants was a management consultancy that advised businesses on strategy, organisation, and operational improvement.
2015 — 2017
Director | Consulting

Kantar

Kantar Retail is a research and advisory firm that provides insights into shopper behaviour, retail trends, and market performance for consumer goods companies.
2018 — 2020
Director | Global Commercial Capability

Reckitt Retail

Reckitt Retail refers to the consumer goods segment of Reckitt, a British multinational that develops and markets household brands, including Dettol, Durex, Lysol, Gaviscon.
2017 — 2018
Senior Director | Customer Excellence

Arla Foods Plc

Arla Foods is a Danish-Swedish dairy cooperative owned by farmers, producing milk, cheese, butter, and other dairy products for markets worldwide.

In The News

Newsfeed

1 July 2026 · CEOWorld Magazine
Liberating Greatness: How John Roussot Helps Leaders Unlock Whatâ€™s Already Inside Them
Read more
6 June 2024 · Fiit4Growth
Unveiling the Six Levels of Mastery in Personal and Professional Growth: A Roadmap to Success
Read more
6 December 2023 · Big Think
5 ways for leaders to cultivate a â€œspirit of excellenceâ€ in teams
Read more