Mac Cummings
Profile Verified by The Marque
Last Updated: 22 Sep 2026
Executive Chairman
Syracuse, US
Profile Verified by The Marque
Last Updated: 22 Sep 2026
THE MARQUE
In Their Own Right
Biography
Mac Cummings is the CEO of Terakeet, the company he co-founded and strategically guided into the foremost Reputation Operating System for Fortune 500 enterprises, executives, and brands.
Mac embarked on his entrepreneurial journey as an undergraduate at Cornell University in the late 1990s, during the dot-com era. While enrolled in Cornell’s School of Industrial and Labor Relations, Mac launched Mindshark Software and Consulting from his dorm room. The company quickly became profitable through agreements he signed with Seibert Financial, Forbes, and General Electric.
Shortly after graduating, Mac moved back home to Syracuse, NY, where he and Patrick Danial founded Terakeet in 2001. As a diligent, visionary leader with an unwavering commitment to innovation and employee empowerment, Mac has led the company’s growth over the years. His forward-thinking and ability to anticipate and execute necessary pivots have been integral to securing Terakeet’s position at the forefront of a competitive, ever-evolving industry. Today, Terakeet is regarded as the premier partner for global brands and individuals seeking to manage their digital reputations and understand how they are discovered and viewed across search engines, LLMs, and AI platforms.
Mac has been recognized by several prestigious publications for his impact as an intrepid entrepreneur, founder, and thought leader. In 2022, he received Ernst & Young's Entrepreneur Of The Year® New York Award, and, as Terakeet’s CEO, he has helped the company earn honors from Fortune, Inc., and Digiday, among others. As of 2026, Terakeet has been named a certified Great Place to Work® for nine consecutive years.
A staunch philanthropist, Mac actively pursues opportunities to uplift communities in Central New York. He champions nonprofit initiatives and, alongside Terakeet, supports organizations such as The Boys and Girls Clubs of Syracuse, Blood Cancer United, and Cause for the Cuse.
The Record
Background
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2001 — Present
Co-Founder & CEO
Terakeet
Terakeet serves as the leading Reputation Operating System for global enterprises, helping Fortune 500 brands and executives manage how they are discovered and perceived across search engines and AI platforms.
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Present
Founder & CEO
Mindshark Software & Consulting
Mindshark Software and Consulting was created by Mac Cummings from his Cornell University dorm room in 1998. He led the company as CEO and steered the business into profitability within a year. He also secured contracts with high-profile clients, including Forbes and General Electric.
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2013 — Present
Co-Founder
Earned Visibility, Inc.
Founded by Mac Cummings and his business partner, Pat Danial, Earned Visibility, Inc. provides customers with internet search engine optimization and software development services.
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2015 — Present
Executive Chairman
ReputationManagement.com
Reputation Management is the global leader in enterprise-level brand reputation management services for Fortune 1000 companies, public figures, CEOs, and senior executives.
In The News
Newsfeed
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3 April 2026 · Terakeet
The Real Story Behind the Name “Terakeetâ€
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5 February 2026 · Terakeet
Terakeet Earns Great Place to Work® Certification for the Ninth Consecutive Year
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15 January 2026 · Terakeet
Terakeet Named Finalist in Digiday’s 2026 WorkLife Awards for Outstanding Workplace Culture
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9 May 2025 · Entrepreneur
Here’s What It Really Takes to Lead a Bootstrapped Business
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16 July 2023 · Authority Magazine
Mac Cummings Of Terakeet on How to Use Data to Take Your Company to the Next Level
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12 July 2023 · Lifeblood
Bootstrapping a Company with Mac Cummings
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24 June 2022 · GlobalNewswire
Terakeet's Mac Cummings Named an EY Entrepreneur of the Year® 2022 New York Award Winner
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5 May 2022 · Ernst & Young
EY Announces Entrepreneur Of The Year® 2022 New York Finalists
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13 April 2022 · Cornell University
Conference features business competitions, Entrepreneur of the Year presentation
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10 August 2021 · Syracuse.com
Mac Cummings of Terakeet shares pivotal lessons from four influential leaders
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Formative Years
Education
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Cornell University
BS | Industrial and Labor Relations
1997 — 2001
Areas Of Focus