Michael Samuel

Michael Samuel

Chair of Trustees

London, GB

Profile Verified by The Marque

Last Updated: 22 Sep 2026

In Their Own Right

Biography

Michael Samuel is a philanthropist and businessman. He has been Chairman of the Board of Trustees for the Anna Freud Centre since 2003 (having become a Trustee in 1993). He has steered the growth of the charity, cementing its position as the leading children's charity, dedicated to providing training and support for child mental health services.

He is Chairman of the cross-party Board of Trustees of Full Fact. He Co-Founded the charity in 2010 with the aim of checking and correcting facts reported in the news. In 2023, Full Fact was awarded the British Academy President's Medal in recognition of its work finding, exposing and countering misinformation and misleading claims.

Michael also Co-Founded and Chairs Civic, a not-for-profit which aims to support communities and organisations to accelerate impact. Civic works on a range of projects in the UK and overseas, for example working with Syrian refugees in Jordan and the Great Green Wall project in Africa.

Michael has a range of other charitable interests. In September 2022, he became Chairman of the Somerset Community Foundation, which funds local charities as well as inspires local giving and philanthropy.

After training as a chartered accountant, he built up Mayborn Group, specialising in baby products. He served as Chief Executive from 1978 to 2006, growing the business from a £1.5 to a £115 million turnover.

He has been Chairman of outdoor clothing company, Muddy Puddles, since 2011, and is Chairman of Murex Energy. He was previously Chairman of AGL, a communications agency. He is a Conservative Party donor and also actively farms in Somerset and Scotland.

In 2020 Michael was awarded an MBE in recognition of his services to Young People and to Mental Health.

The Record

Background

  • 1990 — Present

    Chairman

    Muddy Puddles

    Online retailer of children's clothing.

  • 2018 — Present

    Co-Founder

    Civic

    Civic is a global project with the aim of re-imagining and re-making the world, one neighbourhood at a time.

  • 2002 — Present

    Chairman of the Board of Trustees

    Anna Freud Centre

    The Anna Freud Centre is an international leader in child mental health research, training and treatment located in London.

  • 2022 — Present

    Chair of Trustees

    Somerset Community Foundation

    The Somerset Community Foundation is a charity that helps passionate people in Somerset change the world on their doorstep by funding local charities and inspiring local giving and philanthropy.

  • 1978 — 2006

    Chief Executive

    Mayborn Group

    Michael joined the family company, Mayborn Group in 1978. He then bought the majority of the company in 1980. At this point, the company employed approximately 150-200 people and turned over £1.5 m. Although Mayborn Group was at the time heavily loss-making Michael turned it around in 2 years. Michael then sold the Group to 3i private equity in 2006 for approximately £115m.

  • 2010 — 2018

    Chairman

    AGL

    AGL is an unconventional communications agency. They work with leaders in business, society and education, helping them find the courage to liberate themselves and do what they know is right: to communicate authentically – as people and as organisations.

In The News

Newsfeed

  • 10 October 2025 · Nursery World

    Michael Samuel: Building resilient support in mental health services during times of crisis

    Read more
  • 18 May 2023 · The Telegraph

    Princess of Wales visits Anna Freud charity

    Read more
  • 18 May 2023

    Nurturing Mental Health in a Climate-Changing World

    Read more
  • 25 November 2022

    An open letter to the Prime Minister about the cost-of-living crisis

    Read more
  • 20 October 2022

    Somerset Community Foundation welcomes new Chair

    Read more
  • 10 October 2022 · The Independent

    The cost of living crisis is wreaking havoc on our children’s mental health

    Read more
  • 25 August 2022

    An open letter to the Prime Minister on the cost of living crisis and our mental health system

    Read more
  • 13 June 2022 · Children & Young People Now

    Understanding early trauma

    Read more
  • 9 May 2022 · Children & Young People Now

    The Importance of Tackling Loneliness

    Read more
  • 10 February 2022 · Alliance Magazine

    Kids, Covid, and the cost of mental health

    Read more
  • 4 January 2022 · The Independent

    Let the next ‘new normal’ be one in which children come first

    Read more

Formative Years

Education

  • Eton College

  • Coopers & Lybrand

    Trained as an Accountant

Areas Of Focus

Expertise

  • Corporate Strategy
  • FMCG