Mihir Shah
Profile Verified by The Marque
Last Updated: 22 Sep 2026
General Manager, Ads & Rewards
Los Angeles, US
Profile Verified by The Marque
Last Updated: 22 Sep 2026
THE MARQUE
In Their Own Right
Biography
Mihir Shah is the General Manager, Ads and Rewards at Xsolla. In this role, Mihir leads the evolution and expansion of Xsolla's advertising, UA, and monetization initiatives, helping game creators unlock new revenue streams and reach broader audiences through innovative, data-driven ad products and strategic partner programs.
With nearly three decades of experience in technology, digital media, and mobile advertising, Shah brings a rare combination of entrepreneurial vision and operational expertise. Prior to focusing on Xsolla Ads, he co-founded and led Crossfill, an AI-powered platform that helps brands and retailers optimize digital discovery and commerce. He also co-founded Immersv, a mobile advertising and engagement company, and was President and CEO of Tapjoy, one of the pioneers in mobile gaming user acquisition and monetization.
Throughout his career, Shah has held multiple executive and founder roles at companies that shape the intersection of gaming, mobile, and digital media. His experience spans strategy, product development, monetization, and operational leadership, providing him with deep insight into the challenges and opportunities facing developers and publishers in a rapidly evolving global market.
At Xsolla, he leverages this expertise to expand the company's advertising and growth initiatives, creating scalable solutions that empower creators, studios, and partners to maximize their revenue potential while reaching audiences more effectively. His work strengthens Xsolla's position as a strategic partner in the global gaming ecosystem, supporting developers at every stage of growth.
His educational foundation includes a bachelor's degree from Stanford University, which, combined with his entrepreneurial and executive experience, enables him to lead with both analytical rigor and creative vision in driving innovation and commercial success across Xsolla's advertising and growth platforms.
The Record
Background
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2024 — Present
General Manager, Ads & Rewards
Xsolla
Xsolla is a global financial technology and video game commerce company that delivers a suite of technology solutions powering game commerce and player engagement worldwide. Its platform integrates analytics, monetization, and operational tools that enable gaming companies to optimize performance in a rapidly evolving market.
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2024 — Present
Co-Founder
Crossfill
Crossfill is an AI visibility platform that helps brands understand how generative AI systems describe and rank them. It reveals where visibility is diminishing compared to competitors and identifies opportunities for optimization to capture high-intent, AI-driven traffic.
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2020 — 2024
CEO
Motimatic
Motimatic is an educational technology firm that utilizes behavioral science and digital communication to help colleges and universities increase student enrollment, improve retention rates, and re-engage students throughout their academic journeys.
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2015 — 2020
Co-Founder & CEO
Immersv Inc.
Immersv Inc. was a platform for mobile virtual reality advertising and discovery, enabling brands and developers to create immersive 360° and VR ad experiences within VR applications, facilitating content discovery and enhancing monetization and distribution.
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2013 — 2015
President & CEO
Flyby Media Inc.
Flyby Media, Inc. was a technology company focused on spatial perception and computer vision, enabling mobile devices to interpret real-world environments. The company's platform, used in projects like Google's Project Tango and Apple's MapsConnect, was acquired by Apple in 2016 to enhance its AR capabilities.
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2013 — 2014
EIR
Matrix
Matrix is a venture capital firm dedicated to early-stage investments, assisting technology startups from the initial concept to Series A funding. The firm partners with founders who have exceptional technical expertise and ambitious visions for the future, covering a range of industries such as AI, software, and fintech.
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2010 — 2012
President & CEO
Tapjoy
Tapjoy is a mobile advertising and monetization platform specializing in rewarded ads and offerwalls to help game developers increase revenue and player engagement. The company joined Unity's monetization ecosystem following Unity's acquisition of ironSource, integrating Tapjoy's tools into Unity's suite for user acquisition, in-app advertising, and game development.
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2010 — 2010
Chief Revenue Officer
Tapjoy
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2008 — 2009
Vice-President | Ad Network
RockYou Media
RockYou Media was a comprehensive social media advertising network that linked brands with highly engaged audiences via performance-focused campaigns on leading digital platforms.
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2006 — 2009
Consulting
QuinStreet
QuinStreet is a performance marketing and media company that links consumers with brands via data-driven digital marketplaces and focused online campaigns, leveraging proprietary technology and an extensive network of publishers.
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2000 — 2006
Vice-President & General Manager
QuinStreet
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1996 — 2000
President & CEO
Liquid Software
Liquid Software was an enterprise application integration platform designed to assist organizations in connecting, managing, and automating data flows within intricate systems.
In The News
Newsfeed
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5 November 2012 · GamesBeat
Tapjoy’s ad network now reaches a billion mobile devices (interview)
Read more
In Frame
Gallery
Formative Years
Education
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Stanford University
Bachelor of Arts | Economics
Areas Of Focus