Noel Mack
Profile Verified by The Marque
Last Updated: 22 Sep 2026
Chief Brand Officer
Birmingham, GB
Profile Verified by The Marque
Last Updated: 22 Sep 2026
THE MARQUE
In Their Own Right
Biography
Noel Mack is a highly regarded marketing strategist and Chief Brand Officer at leading gymwear brand, Gymshark. With over fifteen years of experience in the creative industries, Noel has played a pivotal role in shaping Gymshark's global brand strategy and creative direction. Noel's career began in the music industry where he collaborated with iconic contemporary artists and achieved notable success, including the production of a platinum-selling record. Noel went on to found top brand development agency, R3Brand, which quickly became renowned for its viral campaigns and innovative strategies, and eye-catching work with high-profile clients such as Ministry of Sound, ROCNation, and Gymshark. His work with Gymshark led to an in-house position as Gymshark’s Brand Director and his success in this role soon led to his appointment as Chief Brand Officer. During Noel’s tenure as CBO, Gymshark has grown exponentially, achieving a valuation of over £1 billion in 2020, making it one of only two British companies to attain 'unicorn' status with no prior funding Noel's approach to brand building is deeply rooted in understanding and engaging with the Gymshark community. His strategic use of social media, PR, and influencer marketing, alongside his commitment to creating meaningful brand experiences, have been key to Gymshark's success. Noel’s contributions to the marketing industry have earned him several prestigious awards. He has featured in Marketing Week’s CX50 (2021), Adweek’s top CMOs (2022), is recognised as a LinkedIn ‘Top Voice’, and was included in Forbes’ ‘The Entrepreneurial CMO 50’ (2024). Noel graduated from the University of Surrey with a Bachelor of Arts, Honours (BA, Hons).
The Record
Background
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2018 — Present
Chief Brand Officer
Gymshark
Gymshark is a fitness apparel and accessories company established by Ben Francis in 2012. Since then it has grown into a world-leading gym wear brand. The business credits its success to a strong online presence, continuous innovation and high-quality performance wear.
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2008 — 2017
Co-Founder & Creative Director
R3brand
Founded in 2008, R3Brand is the UK's leading brand development agency. The media production company offers innovative ideas, creating viral content and original strategies and campaigns. R3Brand's clients include ROCNation, OVO Music, Ministry of Sound, Gumball 3000 and Gymshark.
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2017 — 2018
Brand Director
Gymshark
In The News
Newsfeed
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12 September 2025 · Forbes
Gymshark Launches First-Ever Footwear Line With R.A.D
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18 February 2025 · Forbes
Gymshark New York Store Set To Open On Bond Street This Year
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21 January 2025 · Retail Gazette
Gymshark’s new modest activewear range with influencer Leana Deeb
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3 December 2024 · Forbes
Gymshark Lets Pop-Up Do The Heavy Lifting For Upcoming New York Store
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10 September 2024
Gymshark names bodybuilder Chris Bumstead as new shareholder
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5 August 2024 · Retail Gazette
Gymshark names fitness influencer Whitney Simmons as creative director for Adapt line
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18 June 2024 · Marketing Week
Gymshark on ‘simplifying’ its message with its new brand platform
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4 March 2024 · Retail Week
Gymshark unveils new range in Selfridges partnership
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17 July 2023 · Los Angeles Times
Inside the world of L.A.’s gym-fluencer ecosystem
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2 May 2023 · Rolling Stone
The Top 20 Marketing Leaders Shaping the Creator Economy
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31 March 2023 · The Drum
Bumble and Gymshark billboards promote dates that workout
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24 February 2023 · The Drum
Why Gymshark has handed over creative control of the brand to an influencer
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1 November 2022
Gymshark’s chief branding officer on marketing its flagship
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26 October 2022 · City AM
Gymshark’s move to the West End ‘completely different ball game’
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26 October 2022 · Forbes
Gymshark Hits The Floor With London Flagship Debut
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6 September 2022 · Ad Week
Gymshark Aims to Counter Fitness Image Stereotype
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13 July 2022 · The Drum
‘Why the hell wouldn’t we?’: Gymshark on combatting depression while building brand
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13 May 2022 · City AM
Discounted sportswear flies off market stall in Gymshark pop up stunt
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9 May 2022 · Adweek
18 Marketing Chiefs Who Have Persevered—and Prospered—Through Unprecedented Upheaval
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11 January 2022 · Retail Gazette
Gymshark executives hold meeting in the metaverse
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4 January 2022 · The Drum
Gymshark's North American expansion ramps up with its first local marketing campaign
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2 December 2021 · Marketing Week
Why Gymshark is opening its first flagship store
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2 September 2021
Gymshark Chief Brand Officer Noel Mack On Why ‘Headless Brands’ Are The Next Big Thing
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Formative Years
Education
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University of Surrey
Bachelor of Arts Honours
2009 — 2011
Areas Of Focus