Peter Arnell
Profile Verified by The Marque
Last Updated: 22 Sep 2026
Chief Brand Architect
New York, US
Profile Verified by The Marque
Last Updated: 22 Sep 2026
THE MARQUE
In Their Own Right
Biography
Peter Eric Arnell is Chief Brand Architect of the United States of America, as well as a Designer, Brand Executive, Author, Photographer, Entrepreneur, Founder, Chairman and Chief Creative Officer of PETERARNELL, and Founder and Chairman of Arnell Intelligence AI Brands (AIM), an advanced artificial intelligence platform focused on next-generation brand creation, innovation, and enterprise transformation. For more than 45 years, Arnell has transformed brands, products, corporations, institutions, and communities for companies including Chrysler, Pepsi-Cola Co., Reebok, Donna Karan, Samsung, and Unilever. In 2026, the White House announced Arnell as Chief Brand Architect of the United States of America, a founding role within the National Design Studio in Washington, D.C., working alongside Joe Gebbia to help advance Executive Order 14338, “Improving Our Nation Through Better Design.” Through the National Design Studio, Arnell is leading the strategic and creative development of a unified national design and brand system focused on identity, communications, services, and citizen experience. Arnell founded Arnell Group in New York City in 1979, evolving the company into a globally recognized design, branding, and innovation firm before its acquisition by Omnicom Group. His interdisciplinary approach combines graphic arts, communications, photography, filmmaking, industrial design, architecture, and product innovation to create enduring brand value. Arnell created groundbreaking work for Donna Karan New York and DKNY, contributed to Samsung’s transformation into a global consumer brand, and led innovation initiatives for Chrysler, BlackBerry, and Fontainebleau Development. He is the author of Shift, a New York Times bestseller, and multiple monographs published by Hatje Cantz. His honors include the CFDA Award of Excellence in Branding and Communications, IDEA Awards, the Cannes Gold Lion, and the Ellis Island Medal of Honor.
The Record
Background
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2011 — Present
Designer, Branding Executive, Founder, and CEO
PETERARNELL, Intellectual Capital Investments
Intellectual Capital Investments is an interdisciplinary brand design and product development company. Known for its success in brand creation, innovation, consumer experience, product development and environmental design, it has developed a reputation for transforming products, brands and campaigns and its innovative and groundbreaking work with the world’s most respected companies.
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Present
Photographer
Peter Arnell Photography
An inventive photographer, his works have appeared for numerous fashion and lifestyle brands and his fine art photography has been included in solo and group exhibitions around the world. His photography has been lauded by critics from Vogue, I-D Magazine and other publications and was the subject of a solo exhibition curated by Frank Gehry at Milk Galleries in NYC. peterarnellphotography.com
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2026 — Present
Chief Brand Architect
National Design Studio
Peter is modernizing the digital infrastructure of the United States government in his role as Chief Brand Architect, working with the National Design Studio, a newly-formed federal initiative.
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1979 — 2011
Founder, Chairman, and Chief Creative Officer
Arnell Group
Arnell Group developed an unparalleled reputation as a brand and product innovation firm creating revolutionary work for many of the world’s most celebrated brands by providing Product and Identity Design, Strategic Brand Planning, Event and Entertainment Marketing as well as Traditional Advertising. Select clients included Donna Karen, DKNY, Samsung, Reebok, Banana Republic, PepsiCo and others.
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2008 — 2012
Chief Innovation Officer, Founding Director of Peapod Mobility
Chrysler
As CIO of Chrysler and a Founding Director of Peapod Mobility, Arnell led all electric vehicle development and designed the revolutionary Peapod Neighborhood Electric Vehicle, merchandise and marketing communications. Arnell created an integrated experiential Big Box strategy and launched the worldwide rollout to dealerships, as well as designed the Geneva car show exhibition experience.
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2006 — 2008
Chief Innovation Officer
The Home Depot
In a joint innovation venture with The Home Depot, Arnell held the position of CIO within The Home Depot organization. He oversaw all product innovation and product creation for the company, setting up OrangeWorks to create powerful award-winning house brands including the HomeHero line of home safety products, winner of a Gold IDEA from Business Week and several other design awards.
In The News
Newsfeed
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15 May 2026 · Market Index
Appointment of Mr Peter Arnell as a Non-Executive Director
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6 May 2026 · The Australian
Redesigning America's Digital Infrastructure
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4 May 2026 · Dezeen
Peter Arnell selected as America's first Chief Brand Architect
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12 February 2026 · Morningstar
Arnell Delivers with His Champion Team a Historic and Breakthrough Super Bowl Moment Starring Mike T
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11 February 2026 · The New York Times
Eyeing the Midterms, Kennedy Pivots Toward Food and Away From Vaccines
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7 February 2026 · CBS News
Mike Tyson on Healthy Eating and Super Bowl Ad
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6 February 2026 · Food Fix
Mike Tyson unveils ‘processed food kills’ ad for the Super Bowl
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12 February 2025 · OMNY FM
Our Way | Paul Anka and Skip Bronson | Design and Marketing Visionary Peter Arnell
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29 November 2024 · Park Magazine NY
The Brand Guru Speaks: Peter Arnell | Dialogue With A Legend
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19 April 2024
This $3 Billion Las Vegas Hotel Is the Tallest in the City...
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12 March 2024 · Las Vegas Business District
Peter Arnell Gives the Fontainebleau a New Look
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11 March 2024 · Gowanus Lounge
Peter Arnell: Crafting a New Look for a New Year’s Icon
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17 February 2024 · Yahoo! Sports
2 nights at the Fontainebleau, Las Vegas' hottest new hotel — ushering in a new luxury era
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15 February 2024 · PR Newswire
Fontainebleau's Legacy Immortalized in Print as Assouline releases 'Fontainebleau' Book
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9 February 2024 · PR Newswire
Jim and Frann Gray in Partnership with Tom Brady bring Hall of Excellence to Fontainebleau Las Vegas
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1 January 2024 · PR Newswire
Fontainebleau Las Vegas welcomed 2024 with historic NY's Eve Celebration
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16 December 2023 · Hotel Management
First look at Fontainebleau Las Vegas
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8 September 2023 · Business Wire
Fontainebleau Las Vegas Introduces Award-Winning Team of Architecture and Design Partners
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21 August 2023 · Las Vegas Business District
A New Epoch of Luxury in Las Vegas: the New Fontainebleau Las Vegas
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2 August 2023 · Gowanus Lounge
Peter Arnell, Esteemed Brand Visionary, and Fontainebleau Continue Their Long-Standing Partnership
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24 May 2023 · DuJour
Peter Arnell's Famous Campaigns Throughout the Years
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11 April 2023 · Design Matters with Debbie Millman
Design Matters with Debbie Millman: Peter Arnell
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22 March 2023 · Hypebae
Peter Arnell's Two-Volume Portfolio Revives Fashion Advertising Nostalgia
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15 March 2023 · WWD
Media People: Peter Arnell Talks About His Career, How Branding Has Changed, and His Most Memorable
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28 February 2023 · PR Newswire
Peter Arnell Releases His First Book on his 40 Years of Groundbreaking Creativity and Innovation
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17 August 2022
Fontainebleau Las Vegas Reveals Innovative Retail Experience
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Areas Of Focus