Sian Keane
Profile Verified by The Marque
Last Updated: 22 Sep 2026
Chief People Officer
Solihull, GB
Profile Verified by The Marque
Last Updated: 22 Sep 2026
THE MARQUE
In Their Own Right
Biography
Sian Keane is Chief People Officer at gym wear brand, Gymshark, and a highly respected leader in the field of human resources. At Gymshark, Sian is responsible for the company's people strategy, focusing on transforming the business into an international omnichannel enterprise and a globally iconic British brand. Her role is crucial as Gymshark aims to attract, develop, and retain world-class talent to support its ambitious growth plans. Sian joined Gymshark after an impressive 11-year tenure at Farfetch, a technology platform for the luxury fashion industry. During her time at Farfetch, Keane played a key role in the company's growth, scaling the workforce from just 100 to over 7,000 employees worldwide, and successfully integrating ten acquisitions. Prior to her role at Farfetch, Sian spent over 15 years working in the recruitment industry, honing her skills as a resourcing expert. Throughout her career Sian has demonstrated an ability to manage large, diverse teams while fostering a culture that prioritises diversity, inclusion, and sustainability. Her commitment to sustainability and inclusion is further evidenced by her involvement with the Fashion Minority Alliance where she has been instrumental in advancing educational initiatives and community partnerships that promote diversity within the fashion industry. Beyond her executive roles, Sian is involved in the startup ecosystem as an advisor and angel investor. She focuses on founder-led businesses, providing strategic guidance and support. Sian currently serves as a Non-Executive Director at MPB, a platform for buying and selling used photography and videography equipment, and she previously advised Motorway, an online marketplace for selling cars. Additionally, she is a founding investor in GetHarley, an online platform that connects individuals with experienced skincare practitioners for personalised dermatology consultations.
The Record
Background
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2024 — Present
Chief People Officer
Gymshark
Gymshark is a British fitness apparel brand founded by Ben Francis in 2012. Known for its stylish and high-performance gym wear, it has gained a global following through social media and innovative marketing, becoming a leader in the fitness industry.
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2018 — 2024
Chief People Officer
Farfetch
Farfetch is a British e-commerce platform founded in 2007. It connects customers with luxury fashion from over 1,400 brands, boutiques and department stores around the world, offering a unique shopping experience for high-end clothing and beauty products.
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2013 — 2018
Various HR roles
Farfetch
Before her promotion to CPO in 2018, Sian was responsible for Farfetch's global people strategy, working with HR teams in the UK, Portugal, Russia, USA, Brazil, China, Hong Kong and Japan.
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2012 — 2013
Director
StartHR Consulting
StartHR provides HR consultancy and direct sourcing support to early-stage companies that do not require an in-house team. Their services include HR policy development, process optimisation, direct talent sourcing, assessment and selection, as well as guidance on employment legislation and contract management.
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2008 — 2012
Practice Director
Reed Consulting
Sian’s role involved generating new business opportunities for Reed Consulting in talent acquisition and management. She developed strong client relationships and engagement with key stakeholders to design and execute innovative HR and resourcing solutions.
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2004 — 2008
Client Relationship Manager
Reflect (HR Consultancy)
As Client Relationship Manager, Sian was responsible for new business and overseeing the development of HR consulting and recruitment process outsourcing (RPO) solutions for professional and senior-level hires across various industries.
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2000 — 2004
Senior Consultant
Hudson
In The News
Newsfeed
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18 February 2025 · Forbes
Gymshark New York Store Set To Open On Bond Street This Year
Read more -
6 September 2024 · Drapers
Gymshark hires Farfetch Chief People Officer
Read more -
5 September 2024 · The Retail Bulletin
Gymshark appoints Sian Keane as Chief People Officer
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24 March 2022 · UNLEASH
How to do flexible working well
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7 December 2021 · The Business of Fashion
Sian Keane on Adapting to the New War For Talent
Read more
Formative Years
Education
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Deakin University
Science, BSc (First Class Honours)
1991 — 1993
Areas Of Focus