Simon Pavitt
Profile Verified by The Marque
Last Updated: 22 Sep 2026
Founder and Chief Executive Officer
London, GB
Profile Verified by The Marque
Last Updated: 22 Sep 2026
THE MARQUE
In Their Own Right
Biography
Simon Pavitt is the Founder and Chief Executive Officer of Capstones Co, a specialist advisory firm that helps successful individuals conceive and deliver their “Capstones”: passion projects and significant initiatives that define the next phase of their career or legacy.
Alongside Capstones Co, Simon serves as Chief Advisor to London Technology Club (LTC), an investment network of technology entrepreneurs, venture capital firms and family offices. In this role, he works closely with investors and founders, and contributes to the Club’s international events and content. An accomplished interviewer, moderator and host, Simon has led over 200 events for LTC and interviewed high-profile figures such as former Prime Ministers, billionaires, entrepreneurs, athletes and industry leaders.
As a writer and commentator on technology and investment trends, Simon has published a series of reports for LTC examining the impact of technology across sectors such as Formula One, fine wine, art and finance. His first book, "Capstones: The Art & Architecture of Meaningful Passion Projects", was published by Harriman House (part of Pan Macmillan) in 2025.
Simon is an active investor in growth-stage technology businesses and participates in LTC’s Pledge Fund II. He also advises high-performance companies such as Silverstone Paint Technology and its spin-out, Seamless Digital.
His career spans more than two decades in commercial strategy, technology and marketing, with a focus on sport. He has held senior roles in Formula One, with SAP at McLaren Mercedes and as Commercial Director of Manor Racing F1 team. He was also part of the leadership team that established Fuse Sport + Entertainment within Omnicom Media Group, negotiating global partnerships valued at over $2 billion.
Simon is a Fellow of the Royal Society of Arts (FRSA) and an alumnus of Harvard Business School. He has lectured at London Business School and holds a BSc (Hons) in Psychology from the University of Nottingham.
The Record
Background
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2017 — Present
Founder and Chief Executive Officer
Capstones Co
Capstones Co advises successful individuals, including entrepreneurs, investors, sportsmen and senior leaders, on the development of their passion – or “capstone” - projects. The firm supports both the thinking behind these initiatives and the practical steps needed to deliver them. The firm operates on a referral-led model and engages in areas including sport, culture, philanthropy and investment.
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2000 — 2002
Reinsurance Broker
Cooper Gay
Cooper Gay is an independent reinsurance broker that helps insurance companies manage risk by arranging cover with global insurers.
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2002 — 2002
Athlete Management
Octagon
Octagon is a global sports and entertainment agency, part of Interpublic Group (IPG), It advises brands and rights holders on sponsorship strategy, manages partnerships and delivers events across major sports and cultural platforms. The agency also represents athletes, supporting contract negotiations and commercial opportunities.
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2002 — 2004
Stella Artois Tennis Championships
Lowe and Partners Worldwide
Lowe & Partners was a major international advertising agency that helped large brands develop and run their marketing campaigns worldwide. Through its long-standing relationship with Stella Artois, the firm's founder, Sir Frank Lowe, played a key role in establishing the brand’s sponsorship of the Queen’s Club tennis championships.
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2004 — 2007
Sponsorship Strategy and Sales
Generate Sponsorship
Generate Sponsorship was a consultancy specialising in sponsorship strategy and sales, working with global brands and rights holders across sport, entertainment, charity and the arts. Its clients included England Golf, Rugby Europe and Cirque du Soleil. In 2016, it was acquired by Mongoose Sports & Entertainment (part of Mission Marketing Group plc).
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2007 — 2010
Global Sponsorship & Events
GMR Marketing
GMR Marketing is an experiential marketing agency with a strong focus on sport and sponsorship. It helps brands bring partnerships to life through interactive event and on-the-ground activity. Its work includes managing brand presence at major sporting events such as the Olympics and Formula One.
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2010 — 2016
Chief Commercial Officer
Fuse Sport + Entertainment
Fuse Sport & Entertainment, part of Omnicom Media Group, is a global agency specialising in sport and entertainment marketing. Between 2010 and 2016, it expanded internationally, advising major brands - including Formula One - on sponsorship strategy and partnerships.
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2016 — 2017
Chief Marketing Officer
Manor Racing Formula One Team
Manor Racing was a Formula One team that competed from 2010 to 2017, originally as Virgin Racing and later as Marussia F1 Team. The team was acquired by entrepreneur Stephen Fitzpatrick in 2015, when it was rebranded as Manor Racing. Based in the UK, it operated as an independent team before ceasing operations in 2017.
In The News
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Formative Years
Education
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The University of Nottingham
Psychology, BSc
1996 — 1999